Makeover Underway at BetDirect

    32Red.com’s latest acquisition BetDirect is expected to launch a brand new look in the coming months. The online sportsbook was purchased by 32Red.com for 12 million pounds sterling earlier this year acquired by 32Red.com earlier this year from Sportech. According to reports, the new look will be revealed to gambling fans early in 2007.
    UK agency Pepper has been given the task of revamping the site under the direction of 32Red’s marketing chief, Matt Booth. Pepper is expected to develop a new identity for the business, along with a new communications strategy aimed at increasing traffic to the site. Plans for BetDirect’s new look and Pepper’s successful negotiation for the job were announced to media by Booth this week. “Together we will be focusing on creating a distinctive brand that builds a long-lasting relationship with both existing and new customers,â€?Booth said.